Melton Influencer Program
Join our award-winning, influencer program!
As an Influencer you represent Melton in a whole new way and have the opportunity to directly educate and attract new drivers to Melton. We encourage you to read over our guidelines summarized below. We look forward to all the valuable videos that you will make showcasing your experience at Melton!
Check out some of our current driver influencer’s content!
REQUIREMENTS
- Post a minimum of 4 videos / month to your preferred platform using the #meltonlife in the description.
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- Some influencers may make less than 4 videos a month. Drivers will still be paid if the cumulative total views from one month’s videos surpasses 7,000 views on YouTube or 10,000 views on TikTok.
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- We’re more than happy to help suggest content ideas, but we hope most of the content comes from what you care about in the job! It’s your story to tell.
- Negative comments and feedback should be delivered through the most appropriate and direct channels for feedback. Those are not social media. Please contact your Driver Manager or Driver Services should you have negative feedback you’re needing to communicate. We’re more than happy to address your concerns but finding out you have an issue through online videos is not something we want nor is it effective in getting the problem resolved.
- Keep cursing and inappropriate comments to a minimum – remember, you’re representing Melton.
- Wear PPE when securing/demonstrating, crawl if and when securing on top of a load, and the phone/filming device needs to be in the bunk when you’re driving.
- Your phone should not be facing you while you are driving. For safety reasons, you can have a phone mount but phone must be facing away from you.
- Paste your unique referral link in your bio, descriptions, etc. to earn referral bonuses! See the attached flyer for instructions.
How Much Can I Earn?
Bronze Tier
- YouTube: 500 subscribers or 150 views on average
- Instagram: 1,000 followers
- TikTok: 500 followers or 500 views on average
Silver Tier
- YouTube: 2,000 subscribers or 300 views on average
- Instagram: 3,500 followers
- TikTok: 1,000 followers or 750 views on average
Gold Tier
- YouTube: 5,000+ subscribers or 500+ views on average
- Instagram: 5,000+ followers
- TikTok: 3,500+ followers or 1,000+ views on average
*Driver will be paid if they meet the requirements listed above for each subsequent month.
Bonus Opportunities
Drivers will have the chance to make a bonus of $25 for each video that reaches these engagement thresholds. For example, if you make 4 videos that each reach one of these metrics, you will take home an extra $100!
YouTube – 1,500 views
Instagram – 1,000 engagements
TikTok – 5,000 views
REFERRALS
- Driver should add their TENSTREET Referral code to their videos or profile links.
Drivers will not only be paid for the videos they make, they will also earn referrals. Drivers can expect to make $750- $1,000 for each referral. Some drivers have earned as much as $10,000 on referrals per year.
Best PrACTICES FOR EACH PLATFORM
| TikTok Best Practices | |
| Do… | Don’t… |
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| YouTube Best Practices | |
| Do… | Don’t… |
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TikTok
DO:
Follow trends and sounds, and recreate them with your own twist. Post frequently to boost your chances of being featured. Tailor content to your transportation-focused audience. Learn from similar creators and see what works best for them.
DON’T:
Post midday when possible, as users are most active in the morning and evening. Avoid irrelevant content, keep videos under 30 seconds, and remember your account reflects our company as a Melton influencer.
YouTube
DO:
Stay consistent with weekly uploads, or more if you can. Create engaging thumbnails and develop a video series to keep viewers coming back. Collaborate with other creators and engage with viewers to expand your audience.
DON’T:
Ignore your analytics – track your performance! Don’t include copyrighted content in your videos to avoid getting them taken down.
TIPS AND TRICKS FOR Influencers
Looking for tips to get started as a Melton influencer? Check out the resources below for advice, resources, editing tutorials, and more.
For more information, text 918-804-9887 or email McKenzie Nord at [email protected]